1. Pricing fit
The 10–20 RMB budget peak is treated as the safest daily coffee zone. If a café relies only on high-priced drinks, the report flags pricing risk.
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How the café diagnosis is generated
The report converts research figures into six operational checks: pricing, product, scenario, brand, customer segment and channel.
2. Product fit
Freshly brewed coffee receives the strongest preference, so the questionnaire rewards cafés that make fresh coffee the core offer.
3. Scenario fit
Routine scenarios such as work, commute and relaxation carry more diagnostic weight than ceremonial gift-giving.
4. Customer fit
Gender comparison charts suggest female consumers have higher frequency and spending, so clear high-frequency customer targeting improves the score.
5. Channel fit
Coffee shops and delivery platforms are more relevant than retail channels for the surveyed consumers.
